Who needs a primer on how to improve readership to a blog? With this one simple statement, I expect an avalanche of readers.
One of my favorite mentors, Larry, turned me on to this trick many years ago. He related the toiling he did on his master’s thesis. Evidently these masterpieces of the written word are page after page of how to do something really great with the knowledge accumulated during the year or so of study. Knowing Larry and that his masters is in Mechanical or Aerospace engineering, I’m sure it had something to do with the theory of quantum mechanics or physics or some other abstraction with more than ten syllables to its name.
Larry grew tired of writing this monstrosity over several weeks, if not months, and began to wonder if anyone would even read the thing. A committee of people in charge of granting his degree would review it. He wouldn’t be the only candidate, so he figured the chances of anyone reading the entire treatise was slim to none.
He inserted the following sentence into the middle of his paper: “Free beer to anyone who reads this.”
He bought two beers. And he received his degree.
A few years ago, I found myself in a somewhat similar situation. I conducted a weekly meeting with a whole bevy of people and issued an email shortly afterwards documenting the minutes to an even larger distribution. After a few meetings of noting no one was reading the minutes, evidenced by questions that could have been answered by the previous week’s email, I decided to pull a ‘Larry.’
In the middle of the email I wrote: “Free Coke to anyone who reads this.”
I bought two Cokes.
Only then did people read my email and wondered when I would throw out that phrase again. I never did.
(Aren’t people funny? Wanting to get a free soda that cost all of about fifty cents. I’m sure there’s a master’s thesis regarding that somewhere in the annals of the psychology schools.)
I’m serious about my offer a bit more obvious contained in the headline. I will purchase a free coffee to anyone who reads this and provides a comment to this article. There is a catch.
You won’t get the coffee, but a deserving armed forces soldier will. ‘Cup of Joe for a Joe’ is a great program run by the Green Beans Coffee Company. For as little as two dollars, they will provide a cup of coffee to a soldier serving overseas. Here’s a link to their website if you would like more information: http://www.greenbeanscoffee.com/coj/index.php
Let’s have some fun. I’d love to hear about your thoughts and stories on STEMz and Roses. Thanks for reading!